For two weeks each year Red Bull sponsors the Red Bull Music Academy where two groups of thirty participants participate in a collaboration of recording sessions, lectures given by music icons, and performances in local clubs and music halls. Participants are chosen in advance based on their passion for learning and an open mind for global collaboration.

The exchange of ideas and networking are the basis for the academy, which has been described as life-changing by former participants. Vocalists, songwriters, instrumentalists, producers, and engineers mingle and learn together as music luminaries share their knowledge of production, music history and their own personal stories of life in the music industry with a new generation.

There are ten custom built studios where participants can jam to their heart’s content and collaborate with other musicians and producers from around the world. Innovation in music is key and new sounds and genres are formed.

Music enthusiasts submit their application to the Red Bull Academy, and then a group of international record label executives, producers, music journalists and Academy members pour through the applicants and listen to their music and read the words they’ve written themselves to determine who gets in.

Each application is listened to and read by at least two people. The merit of your music and the passion you have for the music industry stands on its own merit. Having money or success in the music industry isn’t a determining factor in the decision.

The Academy is looking for a variety of backgrounds, cultures and skills to come up with the best blend.So, if you don’t get in one year, you should apply again the next year. It’s all about coming up with the right mix of people.

The Red Bull Music Academy isn’t about being discovered as an artist or about sponsoring any particular musician. It’s a unique musical experience. This year’s experience will take place in Tokyo.