Martone Daniels
#TEOM The Evolution of Martone The purpose of this proposal is to obtain financial backing from communications and adult beverage companies, mainly including such companies as Sprint, T-Mobile, Budweiser, and Ciroc. Recently, Martone released his new album with which he is going to have a tour that starts in June 2017, visiting college community theaters. Of course, such activity requires substantial expenditures that can be covered with financial backing provided by partner organizations. On the basis of the artist information and his record company business plan, it will be proved that the targeted companies are likely to benefit if they accept this offer because their products can be advertised during the concerts so that their market expands greatly within a short period of time. Background on Martone and Enotram Entertainment Martone is a pop star who is widely known throughout the USA. He is a multi-talented artist who is recognized by music critics and has recently become a member of the National Recording Arts and Sciences. Currently, he is preparing to give a range of concerts with this new album #TEOM Deluxe Edition. It is also known as “The Evolution of Martone”. The artist is an experienced professional who started performing at the age of 7 and is still expected to remain competitive in the entertainment industry. Martone attracts diverse public because he is a representative of minorities. Being a gay African American artist, he is widely known among this population and is also respected by those people who are opposed to discrimination. What is more, his name is often met in a digital world that is now known almost to every person. In addition to that, Martone emphasizes that he will donate 10% of his income obtained due to this album to support victims of gun violence, especially the Pulse Night Victims Fund, which is likely to appeal to the general public. The artist’s record company is Enotram Entertainment. This company is rather successful as it has earned almost $47.5 billion in 2013, and is going to reach $50 billion until the next year (Miller, 2015). Martone is its leading artist, so the organization will definitely do its best to ensure well-performed concerts and the possibility to obtain expected income. Enotram Entertainment focuses on original live performances that are developed by professional staff. Its products are made for young and active people who are sensual, need inspiration and want life changes, which aligns with the characteristics of the market for the targeted communications and adult beverage companies. Financial Backing Financial backing is critical for a tour because it allows to cover some expenses. Still, the advantages it ensures are not limited to those the artist obtains. Those organizations that agree to become partners are sure to benefit. Martone is going to give them a return on their investment, and sponsorship levels. Each show that will be held in the framework of this tour requires $ 10,000.00. Depending on the cooperation between organizations and the amount of funds provided such advantages can be obtained: * Platinum Sponsorship - $10,000 • Company Logo on a website, and printed on the flyer as a sponsor. • 10 VIP Tickets where ever Martone is performing. • Stage Time and Recognition. * Gold Sponsorship - $7,500 • Company Logo on the website, and printed on the flyer as a sponsor. • 6 VIP Tickets where ever Martone is performing. * Silver Sponsorship - $5,000 • Company logo on the website. • 4 VIP tickets wherever Martone is performing. Enotram Entertainment believes that sponsorship is aligned with the brand recognition. Both organizations receive an opportunity to extend their market in this way. Thus, the company ensures that Martone’s sponsors will benefit greatly. In its turn, financial backing ensures that the tour will be successful. With its help, the very performance will be of a higher quality as more funds will be available. A better seating can be selected, and more attractions offered the audience. In addition to that, well-quality technologies will be used so that the music and lighting will be excellent. Finally, those beverages, food, and even apartments offered for the artist will be better (McDonald, 2016). Demographic Considerations Among the main reasons why such companies as Sprint, T-Mobile, Budweiser, and Ciroc can benefit from providing financial backing for Martone’s tour in the framework of the USA is that they tend to have similar target audience demographics. Thus, these organizations can increase public’s awareness and promote themselves, reaching more potential customers. With the course of time, such advantage will ensure the enhancement of their competitiveness and increased revenue. Martone has fans throughout the USA, which means that a lot of people will have an opportunity to get to know those organizations that support the tour. Still, the majority of the audience lives in California. It is the most populous state in the country so any business can benefit greatly when being promoted in it. Fans are mainly men 18-24 years old. Still, in general people, 13-55+ listen to Martone. Lots of fans are very active on the social media, which means that they can spread the information about the tour and supporting companies rather quickly (Martone, 2016). Sprint is a successful organization that deals with wireless communications and operates in all US states. It already works with more than 55 million clients, selling its products not only to individuals but also to business and government organizations (Sprint Communications, Inc., 2016). T-Mobile operates in the same market with Sprint and provides its clients with advanced possibilities of wireless communication. They both sell phones and provide customers with calling plans. It is mainly focused on family-oriented clients so that its market includes children, teenagers, and adults ages 6-49 (Scarborough, 2013). In this way, a huge part of these companies’ and Martone’s markets overlap. T-Mobile has already had successful experience with music campaign, which proves that such approach appeals to the target market and is beneficial for supporting organizations. Budweiser and Ciroc are providers of alcohol beverages (beer and vodka, in particular) so that their target audience does not include kids. Still, it is represented by individuals who are older than 24 years (Newman, 2013). Budweiser is the most popular among adults 45-65+, while Ciroc among those who are about 30 (Budweiser consumer insights, 2017). Still, these companies tend to target younger generations today. Considering the age of Martone’s fans, they are likely to reach this goal much faster if they provide financial backing for his tour. Thus, Martone’s tour is likely to attract a lot of his fans who are also the target market of Sprint, T-Mobile, Budweiser, and Ciroc. Providing financial backing for the concerts, these companies can make the entertainer’s show greater and provide him with more benefits. In addition to that, they will spread their brands, attracting more clients and increasing revenue. References Budweiser consumer insights. (2017). Retrieved from http://infoscout.co/brand/budweiser Martone. (2016). Retrieved from https://www.reverbnation.com/rpk/detailed_stats/4840258 McDonald, H. (2016). Tour support. Retrieved from https://www.thebalance.com/tour-support-2460946 Miller, S. (2015, 29 Jul.). BreakingNews: Remix this. [Web log comment]. Retrieved from http://enotramentertainmentrecordings.blogspot.com Newman, C. (2013). Ciroc. Retrieved from https://cecedesigns.files.wordpress.com/2013/02/ciroc-research.pdf Scarborough. (2013). Sales manager toolkit: What you need to know about your client before you meet. Retrieved from http://dialog.scarborough.com/index.php/sales-manager-toolkit-what-you-need-to-know-about-your-client-before-you-meet/ Sprint Communications, Inc. (2016). Retrieved from http://www.vault.com/company-profiles/telecommunications/sprint-nextel-corporation/company-overview.aspx
