Indie Producers Find Their Audience

A made-for-TV movie about flying sharks made headlines when fans took to Twitter to spread the word. This turned a little-known B movie into a cult classic overnight. The premier was watched by 1.37 million viewers. The second airing brought in 1.89 million viewers (an increase of 38%) and the third airing brought in 2.1 million viewers, making it the most watched original movie encore in Syfy history. This led to Regal Cinemas picking it up for 200 big screens nationwide.

B Movie Fans Are Very Loyal

As someone who has done my share of B movies (Elves and Twisted Justice), I can tell you that when you find your B movie fan audience they can be very, very loyal. While “Elves” barely made it on the radar in the U.S., it was a huge cult classic in Japan.

I did that movie many years ago, but I still get fan letters and requests for interviews. I know other actors and producers who have had the same experience.

People are either going to love your cheesy low budget movie or hate it. And the ones that love it, spread the word. Now fans can spread the word through social media. And that is a great thing for indie producers.

Smaller Loyal Niches

As the world splits off into smaller and smaller niches, it’ll become more important to have a loyal social media following of raving fans. The niches may be getting smaller, but their reach, through the Internet is able to target most of the world quickly and effectively.

Indie Producers Find Their Audience

As someone who also used to be a TV/film distributor, I see this as a great opportunity for indie producers with great material to finally find their audience. Okay, so it doesn’t even have to be great material. Indie producers just have to find their audience.



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