After being in the entertainment industry long enough you come across a lot of talented people. Being on the casting, distribution and development side, it always surprised me when I met an artist with incredible talent that no one had ever heard of, including me. You could be the next De Niro, or Madonna, or Spielberg, but if you don’t have a fan base, you may just be destined to be a legend in your own mind. And that would be a terrible waste of talent. Here are 3 ways to get more fans:
- Get seen – The first thing is that you simply have to get out there and get out a LOT. If you’re a musician, play everywhere you can as often as you can. If you’re an actor, audition for plays, films, or staged readings. Produce your own projects. Volunteer for your friend’s projects. Don’t sit around waiting for them to come to you. Make them happen. If you’re a filmmaker, make films. Make more films and get them out everywhere you can. If you’re a writer, write. Yes, this sounds like common sense, but you’d be surprised how many people claim to be writers who rarely write. People who claim to be actors, yet sit around waiting for the phone to ring. Also, don’t hide behind your computer and don’t communicate solely through texting and email. Let people see that you’re human.
- Give people incentive – There was an old shampoo commercial that said “…and they tell 2 friends, and they tell 2 friends…” The point is, if you want fans you have to find ways to multiple them, and that means they have to tell 2 friends and those friends tell 2 more, and so on. You could just count on waiting for enough fans who really like your stuff to eventually pass it on. Or you could do it the free market way and give people a little incentive. Am I saying you should bribe them? No, not at all. But if they are your fans anyway they would probably be happy to pass your art along. They would be even happier and more driven to do it if you gave them some incentive. Check out Fandistro. Musicians reward their fans with a 20% commission when they introduce others to their music. This is the whole premise behind affiliate programs online, and that “buy 10 frozen yogurts, get 1 free” card offline. You would have gone there anyway, but getting a free yogurt is just extra incentive.
- Stay in touch – One way to stay in touch with your fans is through social media. This is one reason why you should always be doing something to further your career. You need to constantly have something to talk about other than what you had for lunch. Do you have a newsletter? If you don’t, you should. Occasionally give out some cool freebies and secret VIP backstage passes to your very best fans. People love free stuff. And if they already love your work, they’ll also love your free CD, or book, or T-shirt, or fill in the blank with something cool and unique. Give them a two for one ticket to your next concert or play. That way they’ll bring a friend. Make sure you say it should be a friend who’s never seen your work before. BAM! Now you’ve added even more fans. And hopefully they’ll tell 2 friends, and they’ll tell 2 friends…